• Award$200
  • Entries90
  • Creatives33

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Business Info

Business Name

The Venture Game

What is the exact name you would like in your logo?

The Venture Game

Target Audience

What is your industry?

Education/Entrepreneurship/Venture Capital

Describe the target audience for your logo

-Undergraduate college students
-19 to 22 years old
-Primarily business, finance, and entrepreneurship majors
-All of the students have an interest in entrepreneurship and innovation or an interest in the financial industry

What are the top 3 things you would like to communicate through your logo?

1. Professionalism- We'd like the logo to reflect the professionalism and sophistication typically displayed by the venture capital industry. This is a role playing game and part of the fun is "dressing up" (figuratively, not literally) for the role of venture capitalist.

2. Personality - We want to display professionalism, but we'd also like to display some personality (maybe the net resulting effect is ironic?) This is a game being played by college students and we'd like to convey that we don't take ourselves too seriously.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text only or text and simple image.

Looking to current venture capital firms for inspiration, these are some logos we like:

Lowercase Capital http://lowercasellc.com/
DFJ Gotham http://www.dfjgotham.com/
Sequoia Capital http://www.sequoiacap.com/

What colors do you want to see in your logo?

We don't have an existing color palette or a color preference.

What colors do you NOT want to see in your logo?

We would like to stay away from extremely bright colors.

Where will your logo be used (print, website, etc.)?

The logo will be used heavily online, but will also be used in black and white printed classroom handouts.

Do you have other info or links you want to share?

NA

Materials

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