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The What:

A blog and website about global trends in the world of consumers, business, new media and retail. But with a twist: The site will focus on FACTS and documentation about trends rather than just reporting what's cool or posting an article about an observation. The site/ concept needs a logo.

The name of the site is The Trendbuster.

The Who:

The target audience for the site is marketing professionals in global and local corporations, and people involved in media and advertising.

(PS: It is not about fashion trends or 'coolhunting', but rather more 'serious' consumer and business trends).

The How:

The logo must include the name (The Trendbuster). But not necessarily written out in length format. Feel free to experiment and play with the shape of the logo (square? round? other shape?) so it does not become too 'long' (because of the long name). that way it will be more flexible for use in different contexts. Other requirements:

  • Must work on light and dark backgrounds.

  • Should have at least one 'distinctive' colour that stands out (meaning: not the 'normal' blues, reds, blacks and greens).

  • Ideally (but not an absolute requirement) it should make people think about facts, truth and 'cutting through the B.S.').

  • Professional-looking but not too corporate. It's fine to have a bit of playfulness and fun.

Other than that, please feel free to use your own ideas.

I need a high-res original (PSD or Illustrator).

Good luck!



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