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Creative Brief

Who are you?

We are Vacoria Travel, a travel agency specializing in planning travel for groups of friends and family. Traditionally, group travel companies plan trips and then get people to sign up for them. We turn this around a bit in that we group our members all over the US into territories and then plan trips and market them to a specific territory so that they can get their friends and families to go with them, but to also meet people that live close that they may want to vacation with later. After all, vacationing is fun, but it's much funner with a group of people you know. We like to say Vacoria specializes in Vacation Euphoria.

What do you need?

We are launching a website soon and want to incporporate a logo design that will be professional, classy, sleek, and elegant. I'm not sure those really mesh, but it's what I'm thinking and I'll leave it to the professionals to see what you can come up with. We would like the name "Vacoria" included with the logo design, but not it certianly could be some logo with the word Vacoria to the side.

Who Is Your Audience?

The audience will be anybody that travels a bit more than the occasional traveler, and we want to give those people the impression that this is a professional and reputable travel company that is up to date with the latest in travel services. Not necessary, but it would be nice to be able to incorporate the themes of vacation euphoria, traveling with friends and/or family, networking through travel, and/or travel with a territorial or neighborhood approach. Again, the most important impression should be professionalism.


We Like These Examples

To be honest, there are logos out there that we like and dislike, but we really don't want to lead anyone on the wrong path by suggesting anything. The logos we like are simple and professional. The logos we don't like look like something I would have done (I still draw stick figures).

We Absolutely Must Have

I think I've already touched on this, but there isn't much "must have" in the project other than an impression of a professional and reputable travel company. We would like "Vacoria" included but how to do that, and whether to do that within the logo or just to the side, we leave to you.



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