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LET ME TELL YOU ABOUT US:

Transitioning Through Life is a company created by three Professional Organizers for clients typically in the later years of life managing the "next chapter" of their lives. We are in the very beginning stages of forming the company, but feel additional materials we create stem from the "look" and fluidity of the logo design.

HERE IS WHAT WE NEED:

We need a logo representing our company - Transitioning Through Life. We will be using the logo on all printed and web-based correspondence, business cards etc. Presentation materials will also use the logo.

OUR TARGET AUDIENCE IS:

Our target market is older adults that may be downsizing and moving into a patio home or smaller dwelling after living in the same large home for 35+ years. They may be in good health or in need of some medical assistance.

We also are targeting children of older adults looking for help moving their parents into an assisted living facility.

In addition, we are targeting funeral directors so they may tell their families about our service. They are a conservative group and this concept is new to them. It may be the second parent that has died and the children are left with the belongings in the home they grew up in. It is an overwhelming task to begin and many don't know where to begin. Arguing among siblings ensues. Our company serves as an unbiased third party that can help ease the burden and accomplish what needs to be done in a timely, efficient manner.

We also will be serving clients that have losted a loved one. They may be staying in the home they lived in together. When they are ready, they know that sorting their loved one's belongings helps them to heal as they move forward in their life. It is difficult to do and sometimes family can't help with this task.

WE LIKE THESE DESIGNS:

The name is rather long. Not sure if we should have a horizontal or vertical design. We read somewhere that with blackberry phones etc, a long horizontal design requires scrolling. Maybe it isn't an issue.

Since this is very sensitive subject, we thought it should have a "soft " look. Not sure if we need to go with the conservative blue color. Thought maybe green (?) signifyig regrowth?? But what do we know. That's why we're here.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No birds or doves.

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