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Creative Brief

Who are you?

The name of the company is
It is a consulting firm that works with companies who want to change their brand, to transform their company. You may also refer to it as xFOURi Transformational Branding

It's foundational verse is Romans 12:2 - Do not conform any longer to the pattern of this world, but be transformed by the renewing of your mind.

In Roman numerals 12:2 is XII:II and thus xFOURi.

VALUES: Entrepreneurial Spirit, Initiative, Realism
PURPOSE: To provide a method, platform and guidance for those companies who really wish to transform.
BRAND PROMISE: We will transform your ordinary business into a game-changing brand.
TAGLINE: Embrace Your Heresy

What do you need?

A logo with the xFOURi name that has a strong, powerful look, and sends a message of change. Make it simple and powerful, not too complicated. You can give it a Roman feel if you want.

Primary color suggestion: Red or Orange hues with a complimentary second color or black/white.

Include the tagline.

Use uncommon fonts that are not accessible to the general public.

Who Is Your Audience?

Entrepreneurs, business owners who are actively involved with their business. These are typically, but not always, educated males between the ages of 35-60.


We Like These Examples

Maybe something that looks like it is carved out of stone or that has depth. But don't be constrained by this suggestion. It's ok to change my thinking.

We Absolutely Must Have

Include the tagline in the logo design, but logo should be able to stand alone without it.

Unique, powerful look. Nothing wimpy.



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