Tell us what you need
What is your industry?
What are the top 3 things you would like to communicate through your logo?
Our website will be a social network specifically tailored to theatre peers at all levels; from grass-roots guerilla style theater up to the paid professionals. We're creating a number of practical tools to help theatre workers improve the process, which currently seems very mired in outdated and haphazard practices.
So here are the top 3 things:
1- This is going to be abstract, but: a blend of the traditional concepts of theatre, and the modernization of its creation process. There are obviously some immediate images that spring to mind with 'theatre': the red curtains. Actors taking bows. Audience rows. Backstage pully/rigging systems. Any number of things could be incorporated. How to modernize those images/ideas? Well... that's where you come in.
2- Clean and crisp; not muddled. Too many details are unnecessary: we're hoping to improve and streamline processes, tools, and connections. We hope our logo will reflect that. We're fans of the current 'flat' style of design, but again, it's certainly not limited to that approach.
3- Worth mentioning: we would NOT like to communicate anything related to the comedy/tragedy masks. Seriously. Played out. (also we're hoping not to be confused with a mafia hit-man website or similar, so... no playing on that, please)
What logo styles do you like (image + text, image only, text only, etc.)
Image + Text is what we're currently fans of, but we're certainly not closed off to impressive presentations outside of that idea.
Logos like Evernote's or Dropbox's (icon + text) are definitely possible styles.
Other logos that seem to evoke positive responses from our team are QLOUD (image framing the text), or LiveNation TV (image represents one of the letters in the word).
We're obviously looking for creativity, so don't feel particularly constrained insofar as 'form' is concerned.
Do you have any other info or links you want to share?
The world of theatre has yet to really leverage technology in a way that helps the creative process. We're hoping that our social network and the tools we provide will help democratize the creation of theatre, and give anyone who wants them the tools to create their own projects. We like to think of this site not just as a social network, but a 'social productivity network'. We know theatre, and we know it needs some up-to-date tools to help people out.
Currently the majority of the workflow and 'behind the scenes' work for theatre projects tends to be a paper-driven, bottlenecked process. We're hoping to modernize, digitize, and democratize all of that. We're very engaged in our creation processes, so we welcome requests, questions, and communication as in-depth as is necessary. We've a decent vocabulary for abstract notions and ideas, so feel free to be as creative as necessary in asking for focus/guidance.
We appreciate, in advance, your hard work and ideas. We truly do believe in this as a worthwhile project, and think it will positively impact the world. Thank you all very much.
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