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The University Funds is a new kind of venture capital firm that works closely with partner universities to quickly commercialize innovative ideas that help society. In other words, we can make something socially beneficial out of what might otherwise be obscure technologies.

We have an existing logo, but we wonder if it is too stiff or academic. We are looking for something a little livelier, that speaks more to our focus on innovation and value-creation but still projects an image of professionalism and integrity. Please see our website at: www.theufunds.com.

Our mission is to create an optimal eco-system that supports all stakeholders researchers, sponsoring institutions, entrepreneurs and investors to deliver superior financial returns on innovations produced by research funding.

Our audiences include:


Prospective Investors

People at university Technology Transfer offices

Researchers / Inventors

University communities

Broader VC community


Business community

Brand Attributes include: Powerful, Unconventional, Strategic/Stealthy, Constructors, Doing Purposeful Work, Great Team and World Class

Please do not just use letter/font treatment for the logo. We are looking for a mark as well. Our tagline is: Accelerating Innovation. You may or may not choose to incorporate this into your logo treatment.

We are not married to the colors or fonts on the website. New ideas are welcome, but no purple and gold combinations or maroon and gray combinations. The new logo will be used on the website, business cards, marketing materials, presentations, etc. Nothing too whimsical please. It needs to be professional, clean and possibly slightly edgy. Nothing that is too busy or complex. Should be two-dimensional and readily transferable to any medium (web, print, video, gear).



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