• Award$250
  • Entries136
  • Creatives45

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Creative Brief

Who are you?

A website dedicated to happy hours.

What do you need?

HappyHoursRus.com needs an extremely catchy and trendy logo and mark for our website. Our logo will also be used in various print materials so we need something that will show well on both mediums.

Who Is Your Audience?

Web surfers looking for the hottest happy hours in their area. Primary age range is 21 to 40. Happy hour is usually synonymous with drinking and fun, so we want our logo to represent drinking and fun. Our audience will be looking for good deals on good drinks! Our site is very user friendly and caters to the happy hour crowd. We want our image to appear sexy, sleek, and contemporary.

Requirements

We Like These Examples

Were an open book. We would like our logo to have some type of drinking glass image (i.e. martini glass) within it, but are open to creativity. The background color of our site is a blackish/gray color so we need something that will pop against the dark background. The colors we are thinking are a reddish/pinkish/burgundy type color with some complementary shade of blue/purple or a complementary shade of orange. We see so many ways this logo can go and are simply looking for the best execution.

We will give feedback as ideas are submitted to provide more direction if necessary.

We Absolutely Must Have

A logo and a mark presented as follows:
1-The logo presented alone
2-The logo presented with the words Happy Hours 'R Us- You can play with the capitalization of the words here. We definitely want the apostrophe to come before the "R".
3-The logo presented with the words "HappyHoursRUs.Com"
**-Please pay attention to the capitalization of the words in this one.

We would like to see various color combinations of the same logo design, so if you can switch up the colors to show more than one color scheme in your entry, that would be best.

Thanks for your entry!

Materials

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