LET ME TELL YOU ABOUT US:
Millennium Relief & Development Services is a charitable humanitarian aid organization serving the poor around the world for over 10 years. We focus our efforts through development centers to help people trapped in hopelessness. Our work is based upon participatory development and is guided by the principal of delivering intelligent compassion to people in complex situations. You can learn more about our organization at http://www.mrds.org.
In recent years, we have grown and have a track record of sustained success among the communities where we work. This is attracting the attention of USAID, UNICEF, the World Food Program, and various national governments. Our desire is to see our public presence reflect our maturity while maintaining an emphasis on the priorities that have brought us to this point.
HERE IS WHAT WE NEED:
We need a new logo.
This logo will be used in print and web media. It needs to be provided in vector format (i.e. something that we can use in Fireworks and Flash as well as standard desktop publishing).
OUR TARGET AUDIENCE IS:
Our target audience are donors and policy makers. Donors may range from private individuals to large grant administrators.
We want them to recognize our commitment to serving the world's poor through intelligent compassion and participatory development.
WE LIKE THESE DESIGNS:
We like our logo, but it's time for a change. Something that is simple and yet conveys the complexity of what we want to say about our organization in iconic fashion is what we are looking for. Is this even possible? For creative people like yourself, we think it is!
FedEx (that subtle arrow is awesome)
Pillsbury (he's a baker AND he's plump and delicious looking as well)
Budweiser (well if it's not the king of beers, the logo sure does look like it)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We want a singular emblem or icon like the golden arches; something which stands recognizable alone, but which can also incorporate our entire organizational name.
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