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LET ME TELL YOU ABOUT US:

Constellation Project Australia is an independent not-for-profit

association that provides bereavement support services to families who

have lost a child to cancer.

What Constellation Project Australia does....

Constellation Project Australias services for bereaved paediatric oncology families

include:

A website that allows families to access vital information, form networks

with other bereaved families via online forums, and honour their deceased

child via online memorial pages.

A staffed program that incorporates face to face and telephone

counselling, legacy work (i.e. creating photo-albums etc. to commemorate

the deceased), the facilitation of support groups, referrals etc.

All Constellation Project Australias services are research-based and founded on

the continuing bonds theory, which states that bereaved families always

maintain a connection with the decease, i.e. people never get over the death of

a loved one.

Constellation Project Australias approach veers from traditional grief support,

which aims to help people get over their loss. Our extensive research shows that

true healing comes about through assimilating grief, and preserving rather than

aiming to relinquish a sense of connection with the departed.

The significance of the name

The name Constellation Project Australia has resonance with the work and

purpose of the association on a number of levels:

1. Stars represent a light in the darkness, which is what our support

services will be for families during their grief.

2. A constellation, i.e. a cluster of stars, can represent a family. Stars shine

constantly, so too the memory of the deceased child perseveres in the

hearts of bereaved family members forever. Through legacy work, the

surviving family members can maintain a sense of spiritual connection to

the deceased child.

3. A constellation can represent a network of people, i.e. a support network.

4. The stars are also reminiscent of those on the Australian Flag.

HERE IS WHAT WE NEED:

We need the basic components of a corporate identity for Constellation Project Australia, which is a new not-for-profit association.

A Logo

Tagline:

Reaching out to families who have lost a child to cancer

OUR TARGET AUDIENCE IS:

The brand image needs to appeal to the following audiences:

Bereaved families

Families from diverse cultural backgrounds

Government (for funding)

Philanthropists (for funding)

Health & allied health professionals

Varied age group- from 14 years upwards

WE LIKE THESE EXAMPLES:

Key things to keep in mind

The brand image needs to be:

Gender neutral

Comforting/soothing/peaceful/uplifting

Professional

Friendly and welcoming

Evocative of children and young people but not childish.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

We have to have

Some stars/a star in the image

Apart from this we have an open mind about this image.

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