• Award$1500
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  • Creatives234



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Creative Brief

Who are you?

TV One is a cable/satellite television network with programming targeted primarily to African American adults.

TV One offers a broad range of lifestyle and entertainment-oriented programming that respects their values and reflects their intellectual and cultural diversity.

Our brand is summed up in just two words: HUMANITY and PRIDE.

See http://tvoneonline.com/ for more info or watch TV One via your cable or satellite provider.

What do you need?

TV One has an existing logo that has served it well thus far, but we need a new logo better suited to our increasingly sophisticated, broader and slightly younger audience. We need a logo that represents our brand as HUMANITY and PRIDE. Other features may convey SIMPLE, SMART. The logo will need to play nicely alongside the font Futura. For extra credit: feel free to demonstrate how the logo might build / animate on TV.

Who Is Your Audience?

With an engaging mix of original and acquired programming from key entertainment genres, TV One's programming provides a sophisticated alternative for adult African American viewers of all ages.


We Like These Examples

Fox: energetic, employs talent from the network
TNT: simple, smart, works well with talent from the network
USA: simple, smart, works well with talent from the network
Hallmark: espouses timeless values
Centric: hip, groovy

We Absolutely Must Have

The letters "TV" and "ONE". Use of the color orange (to maintain brand equity) is encouraged but not required.



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