LET ME TELL YOU ABOUT US:
We are a company in the sports nutrition industry seeking a logo for a supplement name called INVICTUS. This product is a protein powder (about a 2 lb. tub).
HERE IS WHAT WE NEED:
We are requiring a logo to be used primarily on a supplement label. The name of the supplement is INVICTUS (for your reference, the tagline is Refuse to Lose). This logo will be used on packaging, potential websites, banner ads, brochures, advertisements and other promotional items such as t-shirts, towels, bags, etc.
OUR TARGET AUDIENCE IS:
Our target audience falls in the sports nutrition industry: specifically bodybuilders, fitness enthusiasts, trainers, sports-specific athletes (football, baseball, basketball players, etc).
The main demographic for this product (protein powder / supplement) would be males (some female use: about 70% male / 30 % female) ranging in age from 18 to 40 seeking to maintain their fitness / training lifestyles.
WE LIKE THESE EXAMPLES:
A few examples of supplement branded logos we like are listed below:
Optimum Nutrition: www.optimumnutrition.com
Axis Labs: http://www.axislabs.net/
The bottom line is to create a logo with edge--nothing too fluffy. This has to make a bold statement and stand out to its audience.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
We are open to different fonts, just nothing too feminine. Typically, logos in this industry have ALL CAPS to make them stand out more. This is something wed like to request for INVICTUS as well. Typical colors for these industry logos are silver, black, red.
Below are things we dont like or don't need for this project or other things to avoid using, doing, seeing, etc:
Like mentioned above, please avoid feminine fonts or colors. This product is mainly for a male market from 18 40 years of age (70 % males / 30 % females).
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