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LET ME TELL YOU ABOUT US:

Hi there,

We are an early stage startup looking to build the first part of our corporate identity -- our logo! I've really been impressed with what I've seen on crowdspring, so I definitely have high expectations of the work product -- kudos to the community.

HERE IS WHAT WE NEED:

The logo will be used on our corporate site, the webapp portal where the software is housed, as well as on an iphone/Blackberry app. I'm not exactly sure what to say here about "what we need" beyond the logo itself.....i suppose we'd need a black/grayscale version of it as well for certain other print media?

OUR TARGET AUDIENCE IS:

People that will be using the software : lawyers, entrepreneurs, investment bankers. And more lawyers. It will most likely be associates aged between 25 and 40.

People that will NOT be using the software : anyone you'd want to hang out with.

WE LIKE THESE DESIGNS:

Well, our tastes trend decidedly (and predictably) to the latest design paradigms for web startups. You know what I mean -- the kind of logos you see on TechCrunch everyday. If pressed, i guess i could provide some more specificity here, but I'm moderately uninspired to point out concrete examples ;)

I'd like something clean, crisp, fun, professional and eye-catching. Yeah...wow, pretty descriptive, huh? :) Not TOO wacky -- bear in mind, our clients are sodding lawyers and bankers. And the person that makes the decision as to whether or not to buy our software will probably be a 50-something year old law firm partner. Hmmm, maybe just something that says DEALSTAGE in Courier font then? :) KIDDING.

By all means, please contact me directly if you need some guidance -- I'd love to answer some questions to help me (and you) flesh this out some more..

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

hmmm.....i don't want to add too many restrictions here, but I do have some input here. Preferably, no trite imagery with dollar signs or something like that.....not that you would do that :).

As far as design elements go, i think there could be some interesting way to tie together the following elements :

* people (lawyer-y types),

* the documents,

* "the grid"

* some sort of writing implement (pen?).

But....I almost hesitate to put forth these suggestions as I don't want to restrict any creative inklings that you may have. Plus, I tend to have fairly literal (and obvious) creative interpretations of things, therefore, I distrust my artistic sensibilities. So, take those suggestions above with a grain of salt and feel free to ignore them and rock your own creative interpretation of this.

Like I said, I'm more than happy to answer questions and keeping this an interactive process...

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