LET ME TELL YOU ABOUT US:
The company is PumpScout, a B2B Internet portal for industrial engineers.
HERE IS WHAT WE NEED:
What I am looking for is a clean, creative, text-based logo with a small icon incorporated. I like the web 2.0 concept for logos, but the target customer is an industrial engineer, so the logo needs to be professional and business focused.
OUR TARGET AUDIENCE IS:
Target customers are mechanical and industrial engineers. When they see the logo I want them to think creative, clean, simple.
WE LIKE THESE DESIGNS:
See the attached PSLogo.doc for examples I like.
Text Style and Font: "PumpScout" needs to be one word with the "P" and the "S" capitalized. I like the look where the "Pump" is bold and "Scout" is not bold in the same font. In the attached example the barcamp logo is a good example. I also like each letter fairly close together.
The font should be pretty simple, I don't want too wild of font, most likely sans serif. I like the fonts used in the attached examples, but I am open to any suggestions. Just think clean, creative, and simple.
Icon: I would like an icon to be incorporated into the font of the logo. The icon needs to be incorporate into the "Scout" word not the "Pump" word. The icon should represent "Scout" in the sense that someone is looking or searching for something. This is the area that I need some real creativity. The icon should be pretty subtle, not too overpowering.
In the attached document I like the incorporation of the icon for the Smart and Conduit logos.
Colors: Use a burnt orange color for Pump and a medium gray color for Scout.
Once the design is complete I want to be able to play with the font color, so please keep that in mind for any complex drop shadows.
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