• Award$250
  • Entries38
  • Creatives12

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Creative Brief

Who are you?

BEN & MATT'S GLUTEN FREE GIFT BUNDLES, is a new online business dedicated to sharing great tasting gluten free products via - the 'modern gift basket'. We are an online retailer that provides different 'gluten free gift bundle' options to be purchased and delivered anywhere in Canada. We are all about embracing the Gluten Free diet by supporting those who are Celiac, those with Gluten and wheat intolerances or simply those who are looking for healthy alternatives to add to their life.

What do you need?

I am looking for a logo to encompass the name of the business and bring it to life. I am hoping to put a 'face' to the business by having a fun and creative logo. It'll be used on all of our business materials (i.e. - website, gift bags, email, bag tags, etc.) Id like to play up the Ben and Matt component of the business name by making them the focus of the logo rather than just part of the business name. Id like to keep it light, I like humor so maybe caricatures/cartoon or something similar. Ben and Matt are my sons and are quite young which also emphasizes the younger generation being focused and aware of Celiac and gluten free foods.

Who Is Your Audience?

My target audience:
-Those with Celiac disease, those with Gluten and wheat intolerances and those who are wanting healthy alternatives

Demographics:
-people in their mid 20's to mid 40's (mostly female)
-those who are familiar with using the web and shopping online

Requirements

We Like These Examples

As I said earlier, I'd like to keep it light by using cartoon faces or something similiar - helps to give the business a face.

We Absolutely Must Have

Exact spelling of business name is,
BEN & MATT'S GLUTEN FREE GIFT BUNDLES
(YES, all caps).
I don't have any specific color requirements.

Materials

Contract
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