• Award$500
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About us:

SportSpyder (http://sportspyder.com) is a sports news aggregator. We compile recent sports headlines from thousands of sources to build a browsable and searchable index of sports news. The most common usage of the website is for people to view the latest headlines for their favorite sports team.

What we want:

We have an existing logo that we'd like to abandon completely for a fresher more relevant design. Our current logo doesn't do much to describe our service in that it lacks anything that is relevant to either "sports" or "news".

In terms of style, we favor something bold and simple. We don't want the logo to look like a sports team logo, as there is a trend in team logos to be very decorative (lots of outlines, shadows, bevels).

Usage:

The primary usage of the logo will be for our website, but we would also like it to work well on business cards and t-shirts.

Demographic:

SportSpyder's target audience is adult males 18 to 49 years old. Our users are tech-savvy sports users who are obsessive about their favorite teams. We would love to build a brand that these fans would be proud to wear on a t-shirt.

Must Haves:

We have recently redesigned our website, and have attached a screenshot of the new design. It is important that the logo fits comfortably within the available area on the website header left of the banner ad. It is also important that the logo colors work with the design of this site.

The logo must contain the company name -- SportSpyder. We would like two variants of the logo. One that works well against a dark background (such as the website header), and another against white. We would also like a variation that includes our tagline "The latest sports news" somewhere in the design.

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