LET ME TELL YOU ABOUT US:
PIHPOH LLC is a recent start up health and fitness Media Company based in New Jersey. Our current project is PIHPOH.COM, a producer and distributor of fitness and lifestyle content for people looking for cooler and more innovate ways to exercise. The name PIH-POH means Hip-Hop spelled backward. We use Hip-Hop artists like LL Cool J, 50 Cent, and professional athletes as positive role models that promote health and fitness.
Our Brands Essence
Entertain-By using Hip-Hop artists, professional athletes, and a creative group of fitness instructors on our website.
Motivate- With intense, high-energy training sessions with professional fitness instructors and celebrities.
Educate- By using expert advice, tips, and research information from our health and fitness advisors and industry journals.
HERE IS WHAT WE NEED:
We need an energetic edgy logo for PIH-POH that is simple and artistic. It should be clean and fresh. Note that this logo very well may end up on merchandise as well. The logo should be easily recognizable / brand-able so that people can recognize it as ours quickly; eye-catching. The logo does not need to be symbolically related to the word HIP HOP, but such attempts are welcome if done well. We would like to have an icon of some sort to represent our company; i.e. we dont simply want the words PIH-POH stylized. Finally, we want to re-emphasize that the logo must be stylish, energetic, and edgy. We also need this to be a highly integrated logo; meaning an image next to text will not do. The text MUST incorporate elements of the illustration into the name to be considered.
OUR TARGET AUDIENCE IS:
Our primary target audience is the urban/cosmopolitan market, ages 16-34 looking to be entertained, motivated, and educated by high-energy fitness videos from hip hop artists, athletes, celebrities, and trainers. Our secondary audience is fitness enthusiasts looking online for more innovative ways to just stay in shape and be motivated
WE LIKE THESE DESIGNS:
Surprise us and be creative! The logo needs to make an impression.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Keep it simple and fresh
Logo design and color palette (preference: the links we provided below 3-5 colors), but feel free to use whatever colors you think might go well with your design, such attempts are welcome if done well. Color palette must be web and print friendly. Our site layout will be based on the logo, design flexibility is an evaluation criteria.
The logo should feature the name PIH-POH. We also need a version with Fitness Remixed text in it (preference is under PIH-POH, but were open to different ideas).
When posting your entry, please include the logo + Fitness Remixed
The only element currently set in stone is that the logo must contain our company name PIH-POH (upper case) and go well with whatever image accompanies it.
EPS, PSD, AI (vector based), and JPG
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