LET ME TELL YOU ABOUT US:
Specialising in business process and supply chain document automation since 1990, Celtrino (our new name) and its RX Platform has delivered real cost savings and measurable business benefits to over 600 companies of all sizes across a diverse range of industries. Key focus areas include EDI Managed Services, automation solutions for accounts payable, accounts receivable, sales order processing and and fully outsourced EDI.
Our vision is to be recognised as the supply chain document automation leader that enhances lives though the delivery of innovative products. At the heart of Celtrino is a thorough understanding of our customer needs; innovation in everything we do, and a fostering and development of our superior talent base.
HERE IS WHAT WE NEED:
Q: Does the words on your Company name have a specific meaning ?
A: No but it contains three letters from the previous company name/logo - 'Cel.'
Q: EXACT WORDING TO BE USED ON THE LOGO?
Q: Positioning - how will we position Celtrino n the marketplace?
A: As a prestigious, modern and high quality organisation. We do not compete on price.
Q: Words that best describe our services?
A: Corporate, dynamic, established, high tech, innovative and practical.
Q: Can you give me an idea of competitors that exist in the marketplace?
Q:Why are you changing you company name?
A: We are looking to expand into another geography and our current company name is already registered in a number of sectors so we have no choice but to rebrand.
OUR TARGET AUDIENCE IS:
Q: Target Market
A: Professional managers, expecially Chief Financial Officers and other senior decision makers in medium to large companies.
Q: What should they think of us?
A: Secure, safe, responsive, get's the job done on time and on budget. Would easily reommend us to a colleague in another company.
WE LIKE THESE DESIGNS:
"Apple - clear understanding that this is an innovative and great brand.
Samsung - have built a reputation in a very competitive market and are now established.
BMW- stands for quality, excellence, reliability - at a premium price, like Apple.
Paul Smith (clothes designer) quality, uniqueness, at a premium price
Google, clean home page and clarity of purpose, vision and determination.
Salesforce.com, again clear definition and logo always prominent
Box.net Clear, unambiguous logo and design. Crystal clear.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Q: Preferences on typestyles -heavy, light, modern, classic, handwritten etc?
A: The logo should be clean and modern. Easy to recongise and recall.
Q: Preferences on Symbols -minimal, abstract, illustrative etc?
A: The clever touch here will be the treatment and presentation of the fist three letters verus the second five. Celtrino means nothing, it's a made up word but it is essential that all viewers of the logo are led to pronounce it in the same way (Cel trino as opposed to Celt rino)) so that there is no confusion.
Q: Preferred colours?
A: Blue, black, green but open to designer's inspiration.
Q: Colours to avoid?
A: pink, yellow, purple, orange, brown
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