Who are you?
We are a higher-end t-shirt company.
What do you need?
We need a logo/brand that best represents our company. The logo should communicate the following: hip, sexy, cool, quality, fun, and perhaps a bit retro.
Who Is Your Audience?
18 to 45 yr old men and women.
We Like These Examples
American Apparel, Happy Socks, Threadless,
We Absolutely Must Have
Logo should be our name "Softees" with the following slogan beneath it: "The softest apparel on Earth". The logo should be SIMPLE. Nothing flashy. Not too much going on. No icons whatsoever. The design should be subtle and should come from within the uniqueness of the font used. Subtlety is the key.
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