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Tell us what you need

What is the exact name you would like in your logo?

Local Fixture

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

sophistication, simplicity, warmth

What logo styles do you like (image + text, image only, text only, etc.)

image with text (see notes below), text only, store initials with text

Do you have any other info or links you want to share?

Even though we are going for a modern, sophisticated sensibility, it would be great if we could pay homage to our small town roots. In a sense we are a modern small-town general store.

There are two things that might be fun trying to incorporate into the logo:

(1) Some sort of lighting imagery incorporated into the logo. We are located in an old Southern California Edison building, which is an electric company named after Thomas Edison. So we wanted to honor Edison and we used the word "fixture" as a play on the words "light fixture."

(2) The name of our city which is Uptown Whittier. Perhaps this could be a sub heading somewhere?

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