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LET ME TELL YOU ABOUT US:

SheHeroes is a non-profit whose mission is to inspire kids to dream big and become tomorrows heroes. Were rebranding and need a new logo and look.

SheHeroes tells the stories of extraordinary women who are role models in diverse careers via web videos, kids events and other media. We want kids to know that there are people like them who have worked hard and overcome challenges, so that they too can dream big and become tomorrow's heroes. SheHeroes provides parents, mentors, and educators with highly engaging and impactful tools to allow them to connect with kids and facilitate discussion about career and life choices broadening their vision of a positive future.

The logo needs to capture our brands personality:

Smart

Hip

Fun

Diverse

Friendly

Achievable

Empowering

Inspiring

Heroic

HERE IS WHAT WE NEED:

We need an appealing graphic or iconic logo and wordmark that can be used together or independent of one another. Well need versions in black and white as well as full color.

Well be using the logo to drive the look of our redesigned website, as well as on all materials such as brochures, business cards, event banners, t-shirts, etc. It will also be an identifying logo on the bottom of our videos.

Wed like to see versions with and without our tagline: "Inspiring Tomorrows Heroes" (capitals are optional)

So to sum up:

We need an awesome new eye catching logo in the following versions:

-Full color

-B&W

-With icon

-Without icons (if the icon is a large graphic element)

Were open to all ideas and well work quickly to provide feedback. We're excited to choose our new logo and begin producing materials with it quickly!

OUR TARGET AUDIENCE IS:

3rd-5th graders (9-11 year olds) -- but note that these kids want to emulate older kids! More girls than boys, but should be appealing to both.

WE LIKE THESE EXAMPLES:

Please dont feel constrained by the examples below. Neither of them is perfect, but each conveys something we like.

Good Energy, right target age, modern look:

http://www.hannah-montana.com/

Nerdy cool (smart and hip)sxsw logo:

http://sxsw.com/

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

It must convey the fun, hip, modern attitude of girls and boys who are strong intellectually, emotionally and physically. We also want to convey that smart is cool.

We are open to all vibrant and positive colors.

If the icon depicts people, please connote diversity.

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