LET ME TELL YOU ABOUT US:
Service First Brokerage distributes various individual financial products such as mutual funds, annuities, stock, bonds, life, disability and long term care to financial advisors (were kind of the wholesaler). These advisors would include stock brokers, bankers, financial planners, insurance agents to name a few. The reps that we deal with are located nationwide.
Service First Advisors is what we call the reps that use our services and products.
Our company has been in existence for 18 years and has a reputation for excellence. Our empoyees are very dedicated. Great place to work, we don't have any employee turnover. Employees are scattered out nationwide. Our company is very proactive and want to be looked at as a source for the future.
HERE IS WHAT WE NEED:
Two logos: one for Service First Brokerage and one for Service First Advisors
We want them to work off each other. Same logo with different wording. Branding would be the same and recongized by both parties. A unified image to help tie it all together.
We would like to keep as much of the Service First Brokerage name intact. On the Service First Advisors, we am open to any suggestins such as the initials SFA, ServiceFA or any other combination that might make sense. While we are making suggestions concerning both names, we are certainly leaving all of this to your imagination. More on this listed in the section "we like these designs".
We do have a website for our fixed product distribution: servicefirstbrokerage.com needs revamped and is part of this process.
We will use the logos for letterhead, web logo, e-mail signature ect. The design also needs to be attractive in black and white.
OUR TARGET AUDIENCE IS:
The advisors would include stock brokers, bankers, financial planners, insurance agents to name a few. Reps are located nationwide. Not the end consumer or retail. Most of the reps are attracted to big names in the industry, their logos and the recognition they have give the reps a sense of security. It may make sense to be a bit conservative, most reps seek security. Part of what they do is risk management.
WE LIKE THESE DESIGNS:
Things you might consider: companies in the same space are ING (International Netherlands Group), you might think of the lion or the bench ads. The lion is affilitated with all of ING's logo's. AIG (American International Group) and name we all now know. Ameriprise, with star circle, and Northwestern Mutual with their post top. An icon/symbol/design might make sense in the logo for identity and branding purposes.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We are open to any great ideas, have fun!
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