Company name: Secret Women's Business Network (SWBN)
Tagline: The Smart Business Woman's Learning Network
Mission: To deliver exceptional online business training that supports the
success and dreams of women entrepreneurs.
We are a group of three women from different parts of the globe (Australia,
UK, Canada) who have come together to create the Secret Women's Business
Network, and we are looking for a logo which incorporates our tagline.
The idea behind our name: cultures around the world have always included
special groups of women who possess knowledge known only to them. Australian
Aboriginal women call this knowledge "Secret Women's Business" and set aside
women-only places to practice this special learning and to pass it on.
So the emphasis is not on the "secretiveness" of the name or concept, but
that it is a membership-based online network where women can learn to start
an online business, expand their existing business, and feel free to ask for
the support they need from their female peers in order to become successful
entrepreneurs. But it all does happen behind doors closed to men *wink*
Although we wish to appeal to smart, professional and creative women, we are
not dull ;-). We are passionate and quite fun and irreverent at times, so we
encourage you to experiment with that in your designs.
Keywords to inspire your work:
feminine, but not girly/cutesy
simple and clean
fun, playful and/or irreverent
smart and intelligent women
learning, creativity, ideas
a supportive group
professional and entrepreneurial
web 2.0 style
internet/online business and marketing
We're a very new business, but here's our signup page to help you get a
better sense of us:
Here are a few logos we like:
For their simplicity, "web 2.0-ness", whimsy and creativity:
For its sense of professionalism:
For its "group" feel:
For its curvy, feminine, playfulness:
Some of colors we like are greys, dark blues and dark pinks (although any
pinks should be used as a highlight or secondary color):
However, we welcome other color suggestions (except for green), so
Must haves: a white background; incorporation of the tagline in a way that
allows the text of it to be changed in future
Must NOT haves: the color green; pictures of hard-faced women, cutesy
flowers and rainbows, or clutter
While we intend to use the logo primarily for online marketing, we would
like it to be flexible enough to translate to business cards, stationery and
other print collateral.
Please let us know if you have any questions.
Thank you - we're looking forward to your ideas!
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