Our client requires a logo for a site we are currently developing called 'Schooltrip Advisor'. The site will offer reviews, articles and forums aimed at teachers based in the UK looking to organise a school trip or outing for their class.
The main logo text should read "schooltrip advisor" - the tag line is "know before you go"
One idea the client came up with was to have the V in advisor replaced with a tick. They have asked that the colour red not be used as it may be portrayed as negative. Although the colour scheme is open, there is a slight preference to blue.
As the site is for teachers it will be clean and functional and the logo and typeface should reflect this. If possible the logo should work on both white and coloured backgrounds.
Please note, as the client is based in the UK, we prefer the British spelling: 'Advisor'.
Attached are some ideas put forward by the client, but please do not feel constrained by them in any way!
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