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LET ME TELL YOU ABOUT US:
We are the local section (chapter) of SAE International formerly known as the Society of Automotive Engineers. We serve the engineering community of practicing engineers as well as college chapters of our organization, and cover a geographic region centered on Chicago from the Wisconsin border south to Kankakee and west to Rockford. Our technical community has involvement with areas of vehicle engineering, design, and development in areas ranging from passenger cars, to commercial vehicles (trucks and construction equipment) and even into aeronautics and space vehicles. While we have the strongest historical association with the automotive industries (the A in SAE) we do currently serve a broadened audience that extends into construction equipment, aeronautics, and marine engineering.
As the Chicago section we stage professional meetings with speakers, tours, and displays of technical interest to those in the vehicle industries, and the many component industries that supply them, such as engines, tires, radiators, vehicle electronics, fuels and lubricants, etc. We also support the college chapters in their activities, which center on the design, construction, and competition motor sport vehicles such as race cars, high fuel efficiency vehicles, low emission snowmobiles, and model airplanes.
HERE IS WHAT WE NEED:
We need a new logo design that would be primarily used on banners and placards at our events. It should suggest our tie to our parent organization (incorporation of SAE bug, use of same blue color scheme) and should evoke our tie to the automotive vehicle industry, and would be nice if it also suggested our Chicago location. (Yeah you could use the skyline, but everyone uses that). Maybe there is something you could do with other iconic Chicago images like Navy Pier, the Chicago Theater marquee, Buckingham Fountain, the Millennium Park Bean sculpture, the stars of the Chicago flag, Chicago Water Tower, etc.
It should be fresh and bold but not too cartoonish. Color use should be confined to our corporate Blue and perhaps with black added.
To be best used on horizontal banners, or along the top/bottom of placards it should have a horizontal layout with an aspect ratio of between 2:1 to 4:1. (Length:Height)
OUR TARGET AUDIENCE IS:
Principally our own membership and event guests who are getting tired of looking at our old felt banner that looks like it belongs to a high school sports team from the 1950s.
WE LIKE THESE DESIGNS:
The SAE bug that would be good to incorporate notice that the slanted characters implies motion and the line through the center is reminiscent of a highway dividing line:
The Washington DC section has a great logo that suggests their location, incorporates the SAE bug, and uses the preferred color scheme.
Milwaukee section of SAE has a skyline logo that incorporates (I guess) the citys distinctive Art Museum (on the left). Dont like this one quite as much as the Washington DC.
Maybe something could be done with the word Chicago similar to the Bandag logo where the tail of the g has a tire tread pattern (suggests vehicle industry) where the SAE bug is worked into the tread pattern.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
In the logo we may be referred to as The Chicago Section of SAE, or SAE Chicago Section. No other naming method is permitted. (No references such as SAE International Chicago Section).
The logo must be either black, white on a dark background (dark is any equivalent color value richer than 50% black), PMS 301 blue, or a suitable dark blue. Sufficient contrast must be created between the logo, type, and background as to allow readability from a distance.
The Section logo cannot sandwich or cover / obstruct the SAE bug.
The official parent organizations rules on what can be used can be found in Section 5.2.5 Policy for SAE Logo Use which is posted online at:
While we will accept entries in JPG format, vector based graphics are preferred to allow us to enlarge the logo to banner size with minimal distortion.
And as much as we would like to see images that evoke our Chicago location please, no gangsters.
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