LET ME TELL YOU ABOUT US:
PureResume.com is a website that will deliver quality resume services to job seekers and the recently unemployed. We pride ourselves developing methodologies and the ability to execute. Our logo needs to communicate these attributes to our clients. They need to feel confident in our ability to perform as promised.
HERE IS WHAT WE NEED:
We want to inspire our audience--to make them realize immediately that "PureResume" is a distinctive company. We want their first thought to be: "Wow." And we want the next thought to be: "How do I submit my resume!" The logo will be used both online and in print, so it should scale well More emphasis on the online usage. We need that Web 2.0 feel.
OUR TARGET AUDIENCE IS:
Our target audience are individuals ranging from college grads to mid-career professionals.
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Be a hybrid of iconographic and typographic design.
Be simple and distinctive.
Be an artistic logo.
Work well both in color and black and white.
Look too "busy" (i.e. be complicated).
Use many colors.
Use hard-to-read fonts.
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