quantifying trends and consumer change to better anticipate the future
What is the exact name you would like in your logo?
What is your industry?
Consumer insight and market research
Describe the target audience for your logo
Future:Poll has a client base that primarily wants to inform and inspire their business and activities by how we interrogate and analyse data. Primarily these are PR, marketing, brand, design, retail and innovation teams within agencies and brands.
What are the top 3 things you would like to communicate through your logo?
Brand personality: Alert, sharp, authoritative, inquisitive, urban, honest
Communications signature: direct, savvy and confident in tone
Product signature: pithy, sharp and engaging in look and feel
Service signature: meticulous, intelligent and direct in experience
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
What colors do you want to see in your logo?
current colours used by sister divisions: grey, black, white
open to colour suggestions
What colors do you NOT want to see in your logo?
Where will your logo be used (print, website, etc.)?
digital and print
Do you have other info or links you want to share?
Interested in animated version of logo.
Interested in versatility ie incorporating an interchangeable element, such as configure a logo version including a statistic that can be changed (statistic would me a numerical graphic with 5-10 words).
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