LET ME TELL YOU ABOUT US:
We are a practice group of Registered Dietitians. Currently there are three RD's in the group. We each have specialty areas in which we are considered the "experts". Therefore, our clients can be matched with the RD who best suits their needs. No "general practitioners, one RD fits all". Areas of expertise include: Diabetes, Cardiovascular Disease, Eating Disorders, Sports Nutrition, Child and Adult weight management. Client referrals come from physicians, insurance companies, our website and word of mouth. Please check out our website for more details, view our bio's www.specialtynutritionandhealth.com
HERE IS WHAT WE NEED:
We need a logo that reflects nutrition, health and "expert" or specialist. Colors should include a dark red/burgundy, font if used should be racetrac or bernhardt fashion BT. Our business cards and letterhead are cream with dark red lettering and the racetrac font. Would like to build on this. Logo should be fun and motivating, but have appeal to both physicians and other professionals (establish credibility and reliability) as well as clients. We want our clients to be excited about coming to see us.
OUR TARGET AUDIENCE IS:
Clients: all age groups, races and sexes. However many are older and may have vision problems due to age or disease (diabetes). We also need to use in communication/marketing to physicians and other health care providers, insurance companies. Do not use the word "nutritionist", must spell dietitian with a t not c. (Words not needed, just FYI if considering them)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Please do not use an apple (unless it is a fantastic design) it is used in so many nutrition logos, use the dark red/burgundy color. Font as mentioned above if used.
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