• Award$200
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  • Creatives12

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Creative Brief

Who are you?

Raound is a web startup founded by someone passionate about Muay Thai boxing. Practitioners of this martial art prefer customized equipment so as to better highlight their name and the one of their club. Unique shapes, colors, patterns and texts are carefully selected for their gloves, shorts, or any other Muay Thai gear.

This strong trend has already started to happen in other combat sports.

Raound is developing a web application that will allow to customize almost anything on boxing gloves and shorts. The service should go live in September.

What do you need?

We want a logo for Raound that:

- carries the idea of customization
- reflects the high level of product quality and service
- reminds the strong link with the Thai culture

Who Is Your Audience?

Our target is 16-35 combat sports practitioners, who are attached to Thai culture, codes and values, looking for a way to be different and unique.

Requirements

We Like These Examples

Ideally, the logo:

- would take inspiration from Thai aesthetics
- would take inspiration from Thai typography
- should be printed in black and white
- should be inside a circle
- would not be perceived as violent, but rather show the fighting for honor

We Absolutely Must Have

The logo must contain the name Raound, best if the logo IS Raound
Raound logo must be inspired by thai typography

Materials

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