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Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
What are the top 3 things you would like to communicate through your logo?
Natural History film company, parsimonious aesthetic, motion.
What logo styles do you like (image + text, image only, text only, etc.)
Image and text. My gut is to go simple, mostly text with a flourish, but I can be convinced otherwise by a great idea. It should be designed with video in mind, so it should look good at resolutions on a screen size as low as 720x1280. If should look like it was designed for a 16x9 frame, but not really that wide. Just nice in the space. Eventually, I'll probably animate the logo so it would be great if the component parts worked toward that. It needs to work on a business card, on a TV screen, and in print.
Do you have any other info or links you want to share?
I don't want any specific animal that will be associated with my company. I also don't want a specific ecosystem. The company name has Range in it, which seems to imply mountains, but I don't want to look like a mountain company. "Rangewide" actually means the full range of a species. I work in oceans, plains, mountains, marshes. I had it in my head that you might get a sense that the RangeWide also means wide-ranging, in topic an approach. Maybe that's too much to ask.
I like the simple geometric designs of Charlie Harper that inspired the logo for the Cornell Lab of Ornithology. http://www.birds.cornell.edu/
Other logos I like are for The Nature Conservancy *
A company in a similar niche that I admire is called Conservation Media http://conservationmedia.com/. Their logo is OK but not great. The leaves are generic and the white frame, which probably denotes a camera's field of view, is too subtle to be meaningful.
This site is also in the same sphere, but has a logo that is precisely what I don't like. http://filmmakersforconservation.org/
While it is knee jerk to go with earth tones, and especially green. I'd love to find something that felt earthy but not obvious. Showing some creativity. I'm loath to go with browns, but maybe clay reds or oranges. Earthy but uncommon.
Please check me out on LinkedIn https://www.linkedin.com/in/marc-dantzke... and review my reel at https://vimeo.com/dantzker/reel to see my style.
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