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LET ME TELL YOU ABOUT US:

The name is Pizzarela.

A family owned pizza chain with 5 locations around town will be relaunching with a new brand.

HERE IS WHAT WE NEED:

A logo that is franchise friendly. Easily identified in a crowded marketplace. It will be used in outdoor signs, uniforms, print and web advertising, tv commercials, delivery motorcycles.

Ideally, the logo design will have distinctive tone that will be unique and can translate into a theme or concept easily.

OUR TARGET AUDIENCE IS:

It's family oriented, but we would like to give it a modern touch.

We want to project a professional, modern, franchise-like image.

WE LIKE THESE DESIGNS:

Typeface based with little graphic touch like these ones:

http://logopond.com/gallery/detail/41838

http://logopond.com/gallery/detail/46422

http://logopond.com/gallery/detail/62578

Although we are very open to different directions.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

DON'T WANT: Italian references.

WANT: Distinctiveness.

MAYBE: Illustrations/Mascots are not being the main objective, but could be persuaded if the right one comes along.

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