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Business Info

Business Name

Michael Gowin Photography

What is the exact name you would like in your logo?

Gowin Photography

Target Audience

What is your industry?

Portrait and wedding photography

Describe the target audience for your logo

Primary target audience for site will be college-educated women 20-35 who are engaged, high school seniors, and women 25-40 with young children. Secondary audience will be business clients for headshots and commercial work.

What are the top 3 things you would like to communicate through your logo?

Dynamic, stylish wedding and portrait photography with an editorial look. Strong, innovative vision. Polished and professional but not pretentious. NOT "fun, sassy, fresh, or cute."

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Simple designs could incorporate text only ("Gowin Photography" or "Michael Gowin Photography") or incorporate initials ("MG" or "MGP"). Don't have an image in mind but open to ideas.

What colors do you want to see in your logo?

Orange (hex #B0701B), black, white. Open to other colors besides orange. Would like to have the option to adjust the hue of the color at a later time.

What colors do you NOT want to see in your logo?

Pink, purple, brown. No girly colors.

Where will your logo be used (print, website, etc.)?

Logo will be used on new website (currently being built at http://gowinphoto.squarespace.com). Will need to render well at small size for use as watermark on digital images. Will also be used on business cards. Will want a "favicon" for display in browser address bar if possible.

Do you have other info or links you want to share?

Site uses Arial/Arial Black in headings and banner. Logo could use that as well but open to seeing other designs as well.

Existing site is built on Wordpress at http://gowinphotography.com. Please visit http://gowinphoto.squarespace.com to get a feel for the new look. The slideshow on the home page at the new site has a mockup of a logo design but I'm not married to it.



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