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LET ME TELL YOU ABOUT US:

Take The Step is a UK based Personal Development and Business Development agency specialising in hands-on people development.

This is development for cynics, and the company will be judged on results rather than some clever words so this is about effecting real change rather than sitting around sipping infusions and humming a mantra.

HERE IS WHAT WE NEED:

Logo. Should work in colour and mono, sizes from letterhead / web to banner posters.

OUR TARGET AUDIENCE IS:

Individuals who want to change their life for the better.

Businesses who want to get the most from their staff, while preventing a high staff turnover because people enjoy their job.

WE LIKE THESE DESIGNS:

The client says he doesnt like blue text on a white background because everybody does that and its boring. Says he likes the 'classic Paul Smith stripe' - do a Google and you'll see its a multi coloured stripe.

He also likes the clean simplicity and punchy visuals of the HSBC European ads http://farm2.static.flickr.com/1284/5333...

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Aromatheraph, snake oil, bunny rabbits or sunrises. The logo needs to be clear, punchy and powerful.

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