LET ME TELL YOU ABOUT US:
We are a web developing company building websites for very diverse clients.
We need a logo design for our client Educo Canada. Educo Canada is an established and leading-edge experiential education organization dedicated to providing (young) people the opportunity to challenge themselves and connect with their unique and powerful qualities. To this end Educo offers development and leadership programs on a 160 acre off grid campus located in the centre of the Cariboo region of British Columbia.
Their mission statement is:
Educo Canada supports young people and their communities to draw forth their full and unique potential by offering experiential wilderness programs and supporting community-based projects that foster a respect for the natural world, develop self-awareness, and build essential leadership skills. In doing this we strive to create a healthy and balanced society and world one person at the time.
The organization really exists of 2 divisions. One being the corporate division and one being the actual outdoor adventure school. The organization is not for profit.
Their website is:
(This is the old website. The new website is under construction.)
HERE IS WHAT WE NEED:
Educo would like a logo for the corporate division (Educo Canada) and a slight variation (maybe a different color scheme) for the outdoor adventure school (Educo Adventure School).
The corporate division logo needs to appeal to companies considering donating money to the organization. It therefore has to look professional but still show the line of business Educo operates in. Because of the nature of the organization mountains (or a mountain) would be good to incorporate in the design. For the outdoor adventure school variation the organization likes the use of an eagle somewhere in the logo.
The logo should be visually attractive in black and white as well as color.
The logo should work well on light and dark colored backgrounds, in color and in black and white.
It will be used for any media (website, stationary, presentations, car, t-shirts).
OUR TARGET AUDIENCE IS:
-Companies (or people) wanting to sponsor Educo Canada
-Companies wanting to partner with Educo Canada
-Parents considering sending their kids to one of the experiential education programs
-Teachers considering an outdoor school program for their class
-Kids between the ages of 9 and 18
-Adults looking to challenge themselves or learn more about themselves
WE LIKE THESE DESIGNS:
Vancouver aquarium (http://www.vanaqua.org)
One Sky (www.onesky.ca)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The names of the 2 divisions:
Educo Adventure School
The organization does not like bright colors in their logo (like pink, purple, orange or yellow).
We do not want to use gradients in the logo.
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