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LET ME TELL YOU ABOUT US:

Logo for our new online collaborative learning environment called SkillsServe. We aiming for an integrated learning solution for companies and users to aggregate learning content on the web and get learners to learn from each other. We are aiming for a real Web 2.0 approach to learning and trying to communicate this vision to our customers

We would like SkillsServe to be the learning and development delivery hub of choice for Insurance and Financial Services industry organisations.

HERE IS WHAT WE NEED:

We are open to ideas and your imagination though ideally would like to relate in some way to our corporate colours so the product is recognisable as part of the family:

http://www.unicorntraining.com/

I will try to give prompt feedback regarding direction.

The logo is the starting point for a wider design hence is the concept for us to build on.

We need to be able to use the logo as the main site logo for our product, but also in a smaller form for client versions to be used as a Powered by SkillsServe sort of thing

OUR TARGET AUDIENCE IS:

Insurance and Financial Services industry organisations, though not exclusively

WE LIKE THESE DESIGNS:

BBC, Apple, "Web 2.0"

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Wants: Web 2.0, clean, original, crisp, modern

Dont wants: No cartoons or cheap looking graphics, clichd icons like mortar boards etc.

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