LET ME TELL YOU ABOUT US:
This is for an online womens boutique called Hanger Alley. Hanger Alley sells hip affordable clothes from the East Village, NY and L.A. to fun,flirty party girls in their 20's and early 30's.
HERE IS WHAT WE NEED:
We need a logo to be used on the website and business cards, and eventually promotional items such as t-shirts and bags.
OUR TARGET AUDIENCE IS:
The audience is for women in their 20's and early 30's who are tired of the department stores and seek unique pieces from the fashion hubs of New York and L.A. My shopper is fun, goes out a lot. She's a hipster, but likes to tone it down with sweet and sophisticated pieces once in a while. She likes to shop at modcloth.com, www.anthropologie.com, etsy.com, cusp.com.
My early 20's shopper likes to watch The Hills and The City. She really likes the sunny warmth of California and the hipster edge of Williamsburg, BK and the East Village, NY. My early 30's shopper is tired of the drab in her local department stores and likes to find unique pieces online that are sophisticated but one of a kind.
WE LIKE THESE DESIGNS:
The feel of my brand is flirty with and edge, whimiscal, hipster, party girl. I open to the colors red, orange, black, grey or earth tones.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
please be creative and carefree
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