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LET ME TELL YOU ABOUT US:
Scratch.co.uk will launch in October selling scratch cards online in the UK.
The site will be a white label of hopa.com so if you want to get a feel for what the user experience is like then sign up to them and get your free 5 to check it out.
Scratch cards are one of the most popular gambling methods in the UK; in terms of popularity they are second only to the lottery. They are sold in pretty much every newsagent and supermarket in the UK.
The advantage of online scratch cards are that we give more money back to players than the National Lottery and you don't cover your fingers with little bits of silver when you scratch the cards! You can win up to 200,000 for a 50p stake.
HERE IS WHAT WE NEED:
The logo should be easily read in a variety of sizes. It should be clear on a webpage at but you should also imagine it on a billboard or on an advertising hoarding on the side of a football pitch. The smallest size it will be used at is 184px by 70px so it must work well at small sizes too.
The logo needs to say "Scratch.co.uk" - the .co.uk is as important as the scratch. There does not need to be any www. before it.
You can explore the idea of a coin scratching a card or the logo and also the silver material that covers the real world scratchcards but this is by no means a 'must have'.
The logo needs to be supplied in vector format as well as Photoshop.
OUR TARGET AUDIENCE IS:
We will be a mass market brand. The user demographic is 55 male/45 male for real world scratch cards with average household income of 18,000 to 25,000. Average spend per week on scrach cards is 5. People buy scratch cards for two reasons: 1) dream of winnning a huge amount for small stakes (ie 50p gets you 100,000+) and 2) frequency of small wins - scratch cards often will turn your 1 into 10 but rarely into 1000.
WE LIKE THESE DESIGNS:
Our marketing team currently run bingo sites - crownbingo.com, scotbingo.com, svenskabingo.com - so we are looking for a logo that is mass market, not too super cool and sophisticated (think lottery ticket buyers) but regular people looking to win 200,000 from their 50p stake.
Colours should not be too subtle.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No visual puns of people scratching themselves.
The look and feel should not be too similar to the UK National Lottery. We will be in competition with them for selling scratch cards and we don't want any claims that we are trying to copy them.
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