Here's the client journey on crowdspring:
1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented designers created dozens of unique designs.
- 220,000+ designers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning design and received final files.
- Collaborate with the winning designer.
- The designer will implement final adjustments.
- The client receives full intellectual property rights.
LET ME TELL YOU ABOUT US:
Snapio is going to be a brand new web based printing company where users can print their business cards, postcards, greeting cards, letterhead, etc directly from the printer. Users can customize our quality design templates or can upload their own designs to be printed. Website will have some Web 2.0 features.
In addtion to print, we will also be building a community of designers...where designer can design templates for the site and we will share revenue with them whenever one of their designs are used...as well as a community of small business owners that can share ideas through forums, articles, etc.
HERE IS WHAT WE NEED:
Needs to be memorable, memorable, memorable. Also needs to be effective without color.
Some aspects we want it to convey are: quality, easy, helpful, friendly, fresh, cool.
Logo will mainly be used on website but should also be flexible and scaleable enough to work on other mediums like print and promotional items.
OUR TARGET AUDIENCE IS:
Owners/Managers of home based businesses and small businesses of 1-20 employees...as well as consumers looking for personal items like greeting cards, etc. Primarily based in the United States. We want them to think of us as a destination and not just a transaction site.
WE LIKE THESE DESIGNS:
Don't want to lead in any direction because we are relying on your design experience. In terms of font, I do like VAG Rounded because of "simple" feel but open to any typeface you feel would work best. Color choices are up to you as well but should try to convey the aspects mentioned above in "What we need" section.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Must be memorable.
Not too distracting.
No cookie cutter print logos.
In regards to file types, ideally we want either EPS or AI files with vector elements. A PSD file is accepteable as long as it is high res and can be downsized without losing any quality.
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