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Business Info

Business Name

nappyshop

What is the exact name you would like in your logo?

nappyshop.co.uk

Target Audience

What is your industry?

Retail

Describe the target audience for your logo

Nappy is the UK word for diaper. The target audience is people buying nappies. I.e. parents, nannies, housewives etc.

What are the top 3 things you would like to communicate through your logo?

That the site sells nappies. That it sells other related products for babies. To try and reinforce the term nappyshop as the obvious place for people to buy nappies. A fun, happy message.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

The logo needs to have an image as well as the nappyshop.co.uk text. The text could be superimposed over the image or be part of it in someway, or the image could be adjacent to the text, above it etc.

What colors do you want to see in your logo?

Probably soft baby colors, but still needs to be clear when viewed on a website.

What colors do you NOT want to see in your logo?

black, dark colors, boring colors.

Where will your logo be used (print, website, etc.)?

mainly on the website, but also usable on packaging.

Do you have other info or links you want to share?

One thought I had was maybe a teddy bear wearing a nappy, but I am open to suggestions. If a teddy bear is involved that would probably be brown or whatever with a white or pastel color nappy. I imagine it as a cartoon style rather than a photo type image, but again I don't have a fixed idea.
Deliverables: We require a fully layered Adobe Illustrator file with all gradients and effects. Also 3 large JPG versions of the logo - one with the text "nappyshop", one with "nappyshop.co.uk" and one with "nappyshop.com"

Materials

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