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LET ME TELL YOU ABOUT US:

The main offering of Alliance Leaders is high-quality, online, on-demand training modules in foundational and advanced strategic alliance skills.

The company also provides in-person customized in-person training, speakers at conferences, and "alliance coaching" to increase the effectiveness of the client's existing leadership and staff in addressing strategic alliance challenges.

Definition: A strategic alliance is when two companies choose to make each other a core part of each others' strategies -- supplying a component of another's final product, reselling another's product, or going to market together. If partnering is dating, then strategic alliance is marriage.

HERE IS WHAT WE NEED:

1) A logo

2) A primary color and two accent colors

3) Font

The logo needs to:

- Look good in both color and b&w

- Appear well in small format

- Appear well online (i.e. as a Twitter avatar)

- Colors need to look good both in print and online

OUR TARGET AUDIENCE IS:

Users and buyers of these trainings...

Work at a mid- to large company in these industries: technology, clean tech, communications, biotech, pharma, medical device, finance, insurance, and consumer products.

Have these traits: smart, aggressive, great people skills (related), intuitive, use both right/left brain, highly self-motivated, persistent, don't like rules, bureaucracy, or unqualified authority

Have these demographics: Both male/female, 25-50 years old (depending on stage of career), have MBA and 5-15 years of business experience oriented to sales/marketing (rather than products/technology).

We want the logo to give the following impression:

- Convey having a foot in both the corporate world and the web 2.0 world

- Leading-edge (not bleeding edge), using new technologies

- Polished, professional,substantial

- if the logo were to dress up for work, it would be wearing a suit, but will have taken the jacket off and have it's sleeves rolled up (but the tie is still tied)...and it writes blog posts and tweets

WE LIKE THESE EXAMPLES:

We like the following logos:

- Celladon (www.celladon.net)

- NeuroPace (www.neuropace.com)

- Novatium (icon more than font; www.novatium.com)

- OptiMedica (www.optimedica.com)

A little quirky is ok - want the logo to have some energy/movement.

As a general rule, we do not like images that are literal (or overused).

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

- Need the words "Alliance Leaders" in the logo

- Nice-to-have: icon that can stand alone and would look good in a small format

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