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PLEASE SUBMIT DESIGNS BY MONDAY, JUNE 1

UUA Standing on the Side of Love Messaging Platform

Brand Essence/Tagline:

Standing on the Side of Love

Value Proposition

The Unitarian Universalist Association seeks to provide a religious voice on issues of violence, oppression and exclusion based on identity. By raising its collective voice, grounded in its guiding principles, the UUA will work towards equality for all by Standing on the Side of Love. True equality goes beyond a legal definition and reaches into the hearts and minds of people.

Brand Essence (what is the tone of the campaign?)

Respectful, engaging, informed, faithful, religious, dynamic, lively, inclusive, compelling, anti-oppressive, community, protective of the vulnerable, bold

Color

We have talked about using a red,white, and blue color scheme to clearly convey that these are American values we speak about. But only if it seems genuine and a good fit for what we are trying to accomplish (we dont want to confuse the message by using a clearly branded color scheme unless it works).

Distinguishing Characteristics (from other campaigns)

Our core value Love is front and center. This isnt about our identity UUism or about our growth. We are aiming to carve out our place in the public square using our deepest beliefs and their applied action. We are inviting people to stand with us, not worship with us.

Boilerplate (stock language for the end of press releases, fact sheets and other collateral material)

Standing on the Side of Love is a campaign to raise a religious voice on issues of violence, oppression and exclusion based on identity. Standing on the Side of Love is grounded in the principles of Unitarian Universalism including the inherent worth and dignity of every person.

One-Page Backgrounder

Standing on the Side of love

A Campaign to Confront Violence, Oppression and Exclusion Based on Identity

by the Unitarian Universalist Association

Since the most precious and enduring lifework is signed by love, to avoid the risk of love is to cower from lifes only perfect promise. Forest Church, June 26, 2008

Do the lives of immigrants hold less value then those of Americans? Is it ok to cast suspicion on a person based solely on their racial or ethnic identity? Do equal rights for all Americans include marriage rights for the BGLT community?

For to long these questions and many others like them have been posed to people of faith and the answer has come back all to often as one of intolerance. The Unitarian Universalist Association is challenging this model by asserting the positive voice of faith through its Standing on the Side of Love campaign.

Standing on the Side of Love will confront head-on issues of violence, oppression and exclusion based on identity. Based on its experience as a community, and grounded in the principals of the UUA, the campaign will pursue change through advocacy, speaking out and love.

A guiding principle of the UUA is the inherent worth and dignity of every person, Standing on the Side of Love will focus on identities including immigrant, racial, ethnic, religious, BGLT, and political ideology.

Unitarian Universalism has been at the forefront of effort to ensure equality for all people. Standing on the Side of Love will go beyond trying to achieve legal equality to the more difficult task of changing hearts and minds, said The Rev. William Sinkford, President of the Unitarian Universalist Association.

For to long, the religious point of view on these issues has been ceded to the religious right [do we want to name names here? Dobson, Robertson, Perkins]. But allowing that to continue ignores the grand tradition of progressive faith communities in some of the nations greatest struggles including slavery, civil rights and peace.

HERE IS WHAT WE NEED:

Logo design that will be used in a variety of media including a website, t-shirts, coffee mugs, banners, stickers, stationary, etc.

OUR TARGET AUDIENCE IS:

Target Audience

1st tier Female, 45+, activist, highly educated, committed to multiculturalism

2nd tier liberal religious identity, social justice activist

3rd tier anyone looking for a community standing up for full inclusion and respect for all persons

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want imagery and not just text. Images that convey standing and love are most important. Hearts look best when used creatively and as a partner image. Standing figures (if used) should not be standing alone. However, please keep in mind that to not exclude the disabled community, standing should not solely be expressed as figures literally "standing."

No flowers. Chalices should not be part of the base design.

Materials

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