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LET ME TELL YOU ABOUT US:
247inktoner.com is an online retailer of toner cartridges, ink cartridges, solid ink sticks and miscellaneous printer supplies (drum, imaging unit, transfer rollers etc.)
HERE IS WHAT WE NEED:
Need logo for our website and corresponding 6464 favicon. Logo should represent a professional & reliable company. Logo should include our tag line of "Discount ink and toner - 24/7"
I envision 2 parts to the logo, the first part is a symbolic representation next to the second part which is our domain name spelled out with some type of visual differentiation between the words "247", "ink" and "toner". The symbolic representation would essentially be our favicon. It is not a requirement for the logo to be 2 parts.
We would like to minimize the number of colors used in the logo to 2 colors, if possible. If that is not possible, use a different shade of the color. We would like to see blue be the primary color (exudes stability, assurance, etc.) and the secondary color of orange used in the amazon.com logo. The colors of the logo will be the basis for our website and we do not want a lot of colors.
The size of the logo should be a little wider and taller than the amazon.com logo to fit our longer word and addition of a tagline. However, we don't want it too big because we do not want to utilize valuable screen real estate.
OUR TARGET AUDIENCE IS:
Virtually any adult (male & female) that owns a printer. We sell to businesses, education, government and consumers.
WE LIKE THESE EXAMPLES:
SuppliesGuys.com - they have a symbolic representation of themselves and they differentiate their words without using a lot of colors.
Amazon.com - simplicity and simple differentiation betweehn the words Amazon and .com with the thickness of letters.
Walmart.com - simple sun rays logo
Zappos.com - integration of symbolic representation into logo.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The website address is 247inktoner.com. I am requiring the .com be included in the logo because we are a pure internet retailer with no physical retail stores. Creative freedom with the how you capitalize or space letters out.
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