What is the exact name you would like in your logo?
What is your industry?
Describe the target audience for your logo
Ages: 13-28; with a greater skew to early 20's
Sex: Slight skew male, 55%-45%
Behavior: Competitive players, Tennis enthusiasts
Lifestyle: They are very active and like the outdoors. They are over-achievers. They work hard and play harder. They are also modern thinkers that like technology and new trends. Most do not have children.
Location: USA (primarily east and west coast)
HHI: $80K+ (skew to higher-end)
Occupation: Students or young working professionals
Education: Well-educated, has or working toward bachelor's degree.
What are the top 3 things you would like to communicate through your logo?
Fun (but not whimsical)
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Text only or Text and Image
What colors do you want to see in your logo?
Open to color choices.
What colors do you NOT want to see in your logo?
Averse to corporate blue or stodgy feeling palettes or overly muted colors.
Where will your logo be used (print, website, etc.)?
Both web and print. Web will be primary vehicle.
Do you have other info or links you want to share?
The existing powerhouse in this market is TennisWarehouse, that has a pretty corporate, ordinary branding (http://tenniswarehouse.com/). We want to be on the other spectrum in terms of positioning (younger and more creative/dynamic).
Similar brands in terms of essence would be google vs microsoft, tivo vs comcast, wet seal vs macy's, mini vs ford, etc.
You can play with the capitalization of our name (i.e. tennisMe, tennis me on separate lines, etc.)
An existing tennis brand that captures the positioning we are aiming for is: http://www.ducsport.com/
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