LET ME TELL YOU ABOUT US:
Shopscotch is a shopping community where members earn cashback for shopping, share their purchase activity and redeem for rewards such as gift cards, frequent flyer miles and PayPal.
HERE IS WHAT WE NEED:
We need an original, modern logo that portrays:
- Social aspects (Sharing)
- Appropriate for both B2C and B2B use
Please, no pavement and chalk designs! No primary color combinations or other childish interpretations. We are open to what colors are used. We may want to use a single color version in some cases, and against both white and black backgrounds.
Open to creative interpretations playing off the "hopscotch" theme, however, want to avoid this if it negatively impacts the designs ability to remain 'current' and up to par with other websites consistently referenced as a major web 2.0/3.0 site.
The logo will be used on our Website (yet to be designed), marketing and stationery materials. Should be easily identifiable and modified for an icon to be used in a browser address bar or social feed. For example, the T in Twitter or the S in Skype.
Open to initial caps, all caps or all lowercase logos, but the S in scotch should not be capitalized. And .com should not be present.
OUR TARGET AUDIENCE IS:
Shopscotchs target audience includes 21 to 49-year-old males and females with a moderate level of Internet experience and comfortable with social media platforms and online purchasing.
WE LIKE THESE EXAMPLES:
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Shopscotch or shopscotch or SHOPSCOTCH
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