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Tell us what you need

What is the exact name you would like in your logo?

Firepie -- (Tagline: "Oak-Fired Pizza. On Demand." (Include in logo if appropriate, or show removable tagline lockup with logos.)

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

Simple, fast, amazing (quality).

We are an on-demand pizza delivery service in San Francisco. We bring the ancient technology of Italian wood-burning ovens that reach 900 degrees and cook a thin crust pizza in 90 seconds, deployed on mobile pizza trailers strategically located around SF -- together with easy, fast ordering with an app on mobile phones. We deliver pizzas in 15 minutes.

Why: We believe smart, busy people deserve simplicity, quality and convenience.

What: Artisan oak-fired pizza delivered hot and fresh in 15 minutes.

How: Customers order on app. Ovens on wheels (nodes) located around SF cook fresh Neapolitan artisan pizzas in 90 seconds. Cars in select locales deliver pizzas hot in 15 minutes.

Vision: Our vision is to deliver cherished customer experiences and change the way food is delivered.

What logo styles do you like (image + text, image only, text only, etc.)

Image+text, image only.

As we are marrying the ancient technology of wood-fired ovens with the mobile app and ordering technology - the visual tone of this brand could be either vintage, or modern. We are open to suggestions. A beautifully designed logo is the best suggestion. We like the idea of seeing retro logos that reflect the handmade, crafted 'maker' vibe, of this brand. But modern could work as well.

We need a powerful logo that communicates well on a mobile device and be seen from far away on the side of a truck.

Possible graphic elements to consider: Flame, fast (dashes or lightning bolt), car (delivery), brick pizza oven, pizza peal and cutter, obviously pizzas or pizza shapes, etc.

Do you have any other info or links you want to share?

Typeface: Is it modern and clean, or more retro? (We love woodblock distressed, as if it's 'stamped on' a pizza box.)

Color: Unless there is a very cool reason to do otherwise, brand colors will most likely reflect fire - reds, oranges, yellows, etc. Currently our brand colors are black, white and orange.

Note: We will likely have 'manifestos' on our pizza boxes - stories about how we're trying to 'end pizza as usual', saluting our customers, inviting them to join us in this movement, etc. These stories will be type-heavy, and we'll likely be returning to 99designs for those box designs.

So as you design logos, picture how they might appear at the bottom of a cool, funny, powerful paragraph of type on a pizza box.

Also of course, feel free to completely surprise us with your take on the Firepye logo. Maybe it should be humorous, or some other angle. Dream on!

Detailed and prompt feedback will be given throughout the contest. Thanks.



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