LET ME TELL YOU ABOUT US:
We are a fresh, creative, media team built around a well recognized leader in technology and innovation and his podcast (visit www.killerinnovations.com). The podcast has garnered a worldwide following and now has ~20,000 listeners. Our mission is to spread the word to individuals and organizations so they can learn how to use their creative ability to create killer innovations. We fulfill our mission through media such as website, podcasts, workshops, books, magazines, CDs, DVDs and public appearances. We are highly innovative and quirky yet professional and our brand identity should reflect this combination.
Brand Attributes include: Innovative, Inspirational, Unconventional and Impactful
What is a killer innovation? A Killer Innovation is defined as significant and highly profitable departures (new products, services, selling method, marketing, etc) from current offerings or practices that is difficult to imitate. Examples of killer innovations include: Google search, ipod+itunes, etc.
What is the product/service we make available? Killer Innovation is a philosophy, methodology, tools/skills that individuals and organizations can learn, use and deploy to greatly improve their ability to create and launch killer innovations. The core methodology is built around the concept of FIRE. F=Focus your innovation search, I= Ideation by asking better questions (what we can killer questions) which creates better ideas, R=Rank your ideas to ensure you are working on the best ones and then E=Execution translates the best ideas into killer innovations.
We are different because:
- we have a unique way to unleash a persons/organizations creativity and innovation skills no matter their background, industry or geography. Where others teach/show the what of innovation, we are focused on revealing the how of innovation.
- We do this as a way to pay it forward (mentor/help others improve themselves, their organizations and their communities). As an example, we license the podcast (+100 shows in the catalog) under creative commons (non-commercial, non-derivative, with attribution).
HERE IS WHAT WE NEED:
We need a logo that is clean, iconic, and classy. The logo will need to work across video, CD/DVD cover art, presentations, websites, promotional materials, book covers, t-shirts, hats, etc. This logo should be something that reflects the name as well as the personality of our brand (Killer Innovations).
It is critical that the identity and logo mark work cross culturally as our existing and target audience are global in nature.
OUR TARGET AUDIENCE IS:
The target audience are individuals (college age and above) and organizations (corporations, non-profit, NGOs and government agencies) who are wanting to learn the philosophy, methodology, tools and skills that will greatly improve their ability to create and launch killer innovations.
Members of the target audience are looking to expand their skills and value as the world shifts from the information/knowledge economy to the creative economy.
This audience is VERY skeptical of the promises made by others who claim to be innovation gurus. Many claim they can teach it but very few have actually done it. In our case, our leader runs the technology/innovation teams at a Fortune 50 company and is well recognized in the press for his thought leadership on innovation and creativity.
WE LIKE THESE DESIGNS:
Designs that are a bit quirky or edgy, innovative and creative -- fun, but definitely not over the top because we need to be comfortable with both individuals and executives while also standing apart from the other logos they see.
Fonts that are contemporary, modern, fresh and yet professional. Colors that are modern, creative, happy, uplifting.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We are looking for you to inspire us with your creative genius. After all, that's why we're reaching out to you. So, we don't want to be limiting here. Please WOW!-us. Please avoid the cliches, unless done in a way that is subtle and supports the objective.
We do want something that will "age" well so nothing that is too in-the-moment. We would like to be relevant today and into the future years from now.
The TM for trademark, in a discreet manner
Please NO guns, bullets, etc to denote killer
Logo-Typo + Icon (together and each stand alone). The icon should be something that could be iconic.
Please no reflections in the logo (e.g. reflections of the logo letters at the bottom of the design).
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