• Award$550
  • Entries225
  • Creatives75



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Creative Brief

Who are you?

I am ad Ad Agency, Mission Advertising, for a new law firm:

Carabin Law which specializes in Personal Injury and Social Security Disability. The client will be advertising heavily in print and electronic.

What do you need?

We need one logo (two different formats) for "Carabin Law" that will work for both print (CYMK format) and will convert well to TV (in photoshop or illustrator). For TV, the production shop would prefer an eps file.

And we also need a stationery kit to include business cards, stationery and envelopes. Here is the info to include:

Carabin Law
We're on your side (proposed slogan...please provide sample w/ and w/o slogan)

Personal Injury
Social Security Disability

Kirsten Carabin

409 South Presa
San Antonio, TX 78205
t 210.224.5555
f 210.798.2289


Please do not use "injury" in the logo as the attached examples have done.

Please provide a stand alone logo as well as the layout of a business card with the green color background or green accent color utilized in the attached examples below. The client is absolutely set on using the green color.

As an example, in TV I could use the green color as a shadow box or background for an endplate...just a suggestion.

Who Is Your Audience?

Adults 18-49- Personal Injury clientele

Adults 55-65- Social Security clientele

The clientele does not have much money and is intimidated by lawyers. Therefore, we want the logo to be simple, welcoming and not intimidating (not too fancy).


We Like These Examples

I do not have any examples. sorry. I do, however, like the direction of the example attached.

We Absolutely Must Have

The client absolutely wants the green color as a background or an accent shown in the examples attached. They had a print company working on their business cards, etc...they are not attached to the samples below but the client is 110% attached to the green color.



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