LET ME TELL YOU ABOUT US:
We are developing a new concept in hospitality and need a logo design to help shape the brand. The name of the hotel/hostel is "Over and Under" and will be a melting pot for like-minded travelers. The hotel itself is being built from the ground up and this is an excellent opportunity to shape not only the logo but the entire portfolio of brand elements.
HERE IS WHAT WE NEED:
We need a logo design that helps describe that this is a new concept for hostels.
OUR TARGET AUDIENCE IS:
Our target is global travelers aged 18-40 who want to stay where the action is. They are cost-conscious but are looking for a place to stay on their travels that includes a highly social aware aspect (think Facebook for hotels). They want to check-in, see who else is registered at the hostel and organize ways to meet up. The place they stay in a foreign city is as important as the sites they see while in that city.
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