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Business Info

Business Name

Western Forex Association

What do you do?

We are a student club at the University of Western Ontario. Our primary purpose is to educate undergraduate students about everything to do with Forex. Through regular meetings, seminars, guest speakers, contests, etc, we hope to spark a deep interest in the world of Forex and to get students genuinely interested and involved with the club.

What is Forex?: Forex, standing for Foreign Exchange Market, is the largest financial market in the world. It is similar to the more commonly known stock market, but instead of shares of a company being bought and sold, currencies are traded against each other. It is used largely by countries, banks, and companies, but individual investors can and often trade via speculation, hoping to make money in a similar manner to the stock markets day traders.

What is the exact name you would like in your logo?

Western Forex Association

Target Audience

What is your industry?

Financial Education

Describe the target audience for your logo

The primary audience is the ~30 000 undergraduate students at UWO. However, our logo will also be used to attract businesses, sponsorships, and guest speakers.

What are the top 3 things you would like to communicate through your logo?

We want a logo that shows that we are different and truly a step beyond your average run-of-the-mill student club. We want to convey that this is a club that is run passionately and professionally throughout every single aspect.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We want a logo that is a combination of an image and text. The image will preferably be a clever design based on the acronym of the club (WFA)...some sort of letter bending or as you see fit. The idea is to have a logo that looks like it was tailor made for the WFA..not a random picture of a cube. The text part will say 'Western Forex Association' in whichever (nice) manner you choose.

We will often use the image+text together in any branding we do, but it is important that each of them could be used separately, and would be recognizable and not look like they're lacking something.

What colors do you want to see in your logo?

The color combination is completely up to you. We would, however, like it to be limited to 2-3 colors. It is up to you, but if you could use the UWO (school)'s purple as one of the colors, if the right sort of branding is still conveyed...that we are part of the school, yet a separate, distinct club.

The schools design standards can be found here: http://communications.uwo.ca/comms/graph...

It is important to note that whichever colors are chosen, alongside with the logo, will be used in every single media/marketing effort we have: in shirts, letterheads, business cards, etc.

What colors do you NOT want to see in your logo?

No colors are banned...though perhaps nothing too 'out-there' like neon pink.

Where will your logo be used (print, website, etc.)?

The logo (and accompanying colors chosen) will be used practically everywhere. We can guarantee that they will be used in the following of places: website, business cards, letterheads, emails, pens, memo padslarge posters/banners, t-shirts, hats, phone cases, and wristbands.

Do you have other info or links you want to share?

Being a completely new club, with no previous designs to work on, or even any color preferences, we're leaving everything up to you. We just ask that you design a strong, vibrant and modern logo that conveys the club's desire to be above and beyond in quality, as seen in the ingenuity in design of the logo itself.

We do ask that the logo's 'pull' not be based on web 2.0 effects like reflections and lens flares, as these will not appear nicely on the shirts, pens, and other physical media we will brand.

If there are any questions at all, please don't hesitate to ask, and we will strive to provide prompt and detailed feedback to all responses.

Thank you!

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