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LET ME TELL YOU ABOUT US:

PINK RACK is a new product line of boutique clothing for men and women that is being marketed as a package to retailers throughout the country. The line includes both designs by young new designers and fundraising items. The fundraising items will be primarily tee shirts initially, but will be expanded in the future to include other items. The concept is to carry a small line of unique pieces (mostly pink) that will not only look great, but help to support breast cancer research. The products will be merchandised on a pink rack and be a focal point in the stores.

HERE IS WHAT WE NEED:

We need a logo to be used heavily in our branding. It needs to be clean and simple, easily used in both print and embroidery. We like the obvious double meaning of Pink Rack and would like something a little edgy, but nothing distasteful. We like the concept of the logo looking like different things to different people. Our goal is to have a thought provoking logo that is instantly recognizable and appealing to both men and women.

OUR TARGET AUDIENCE IS:

Fashionably hip people of all ages who want to support a cause.

WE LIKE THESE EXAMPLES:

We are open to all ideas.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Logo must contain the colors pink and charcoal grey. Also must have the number 10 in it somewhere. Besides the obvious "racks", we also like geometric shapes. The color pink needs to be the perfect shade between hot pink and baby pink. NO traditional pink ribbons, please!

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